How context shapes value co-creation : spectator experience of sport events
Chris Horbel, Bastian Popp, Herbert Woratschek and Bradley Wilson
| Year of publication: |
August 2016
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| Authors: | Horbel, Chris ; Popp, Bastian ; Woratschek, Herbert ; Wilson, Bradley |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 36.2016, 11/12, p. 510-531
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| Subject: | Service-dominant logic | service ecosystems | value-in-context | sport event experience | value co-creation | Sportveranstaltung | Sport event | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2016.1255730 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011657363