How conversation helps shape customers' perceptions of the service experience
Ivana Garzaniti, Glenn Pearce & John Stanton
| Year of publication: |
March 2012
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|---|---|
| Authors: | Garzaniti, Ivana ; Pearce, Glenn ; Stanton, John |
| Published in: |
Selected papers January 2012 Business & Economics Society International Conference ; Volume 1. - Worcester, MA, USA : B & ESI, Business & Economics Society International. - 2012, p. 115-122
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| Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011936413