How core, technical and social components of business relationship value drive customer satisfaction and loyalty in high tech B2B market
Year of publication: |
2022
|
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Authors: | Sharma, Neeru |
Subject: | Attitudinal loyalty | Behavioural loyalty | Business relationship value | Customer satisfaction | Customer supplier relationship | High technology industries | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Lieferantenmanagement | Supplier relationship management | Hochtechnologie | High technology | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value |
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