How cultural differences in uncertainty avoidance affect product perceptions
| Year of publication: |
2007
|
|---|---|
| Authors: | Lee, Julie Anne ; Garbarino, Ellen ; Lerman, Dawn |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 24.2007, 3, p. 330-349
|