How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
| Year of publication: |
2008
|
|---|---|
| Authors: | Yli-Renko, Helena ; Janakiraman, Ramkumar |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 72.2008, 5, p. 131
|