How customers engage with brands : a new framework
Year of publication: |
[2017]
|
---|---|
Authors: | Maslowska, Ewa ; Malthouse, Edward C. ; Collinger, Tom |
Published in: |
Bridging the gap between advertising academia and practice. - Wiesbaden : Springer Gabler, ISBN 3-658-15219-2. - 2017, p. 231-243
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
-
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra, (2016)
-
Contested brands : how antagonistic market actors disrupt brand meanings
Dietrich, Daniel, (2020)
-
Gbadamosi, Ayantunji, (2015)
- More ...
-
The customer engagement ecosystem
Maslowska, Ewa, (2016)
-
The Customer Engagement Ecosystem
Maslowska, Ewa, (2015)
-
The Customer Engagement Ecosystem
Maslowska, Ewa, (2015)
- More ...