How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours
Tser-Yieth Chen, Tsai-Lien Yeh and Chin-I. Chang
| Year of publication: |
2020
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|---|---|
| Authors: | Chen, Tser Yieth ; Yeh, Tsai Lien ; Chang, Chin-I. |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 40.2020, 5/6, p. 358-379
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| Subject: | Facebook | 臉書 | Advertising | advertising format | advertising recognition | calls to action | social networking sites | 廣告 | 廣告格式 | 廣告認知 | 社交網站 | 行動呼籲 | Werbung | Social Web | Social web | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/02642069.2018.1480724 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012208556