How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Year of publication: |
2014
|
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Authors: | Spotts, Harlan E. ; Purvis, Scott C. ; Patnaik, Sandeep |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 4, p. 454-468
|
Subject: | Sportveranstaltung | Sport event | Fußball | Football | Fernsehwerbung | Television advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | USA | United States |
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