How digital technologies are enabling consumers and transforming the practice of marketing
Philip E. Hendrix
| Year of publication: |
2014
|
|---|---|
| Authors: | Hendrix, Philip E. |
| Other Persons: | Sheth, Jagdish N. (reviewed) ; Solomon, Michael R. (reviewed) |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 2, p. 149-150
|
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Digitale Dienste | Web-based service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010357881