How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra Rajiv
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Mukherji, Prokriti ; Janakiraman, Ramkumar ; Dutta, Shantanu ; Rajiv, Surendra |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 1, p. 94-108
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| Subject: | Direktmarketing | Direct marketing | Arzneimittel | Pharmaceuticals | Patienten | Patients | Wohlfahrtsanalyse | Welfare analysis | Pharmaindustrie | Pharmaceutical industry | USA | United States | 1992-2001 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2016-050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707663