How do adopters transition between new and incumbent channels?

Eric Overby, Sam Ransbotham

Year of publication:	2019
Authors:	Overby, Eric ; Ransbotham, Sam
Published in:	Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 43.2019, 1, p. 185-205
Subject:	New channel \| incumbent channel \| diffusion \| adoption \| adopter categorization \| channel history \| heterogeneity \| dynamics \| automotive \| pro-innovation bias \| Vertriebsweg \| Distribution channel \| Innovationsdiffusion \| Innovation diffusion \| Konsumentenverhalten \| Consumer behaviour \| Innovationsakzeptanz \| Innovation adoption \| Kfz-Industrie \| Automotive industry \| Lieferantenmanagement \| Supplier relationship management

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