How do business-level strategies affect multiple market servicing modes in the foreign community?

Nicolas Li and Pavlos Dimitratos

Year of publication:	2014
Authors:	Li, Nicolas ; Dimitratos, Pavlos
Published in:	International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 5, p. 526-546
Subject:	SME \| Business-level strategy \| Market servicing mode \| Strategic choice model \| KMU \| Strategisches Management \| Strategic management \| Internationaler Markteintritt \| International market entry

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