How do business-level strategies affect multiple market servicing modes in the foreign community?
Nicolas Li and Pavlos Dimitratos
| Year of publication: |
2014
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|---|---|
| Authors: | Li, Nicolas ; Dimitratos, Pavlos |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 5, p. 526-546
|
| Subject: | SME | Business-level strategy | Market servicing mode | Strategic choice model | KMU | Strategisches Management | Strategic management | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010415262