How do consumer buzz and traffic in social media marketing predict the value of the firm?
Xueming Luo and Jie Zhang
| Year of publication: |
2013
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|---|---|
| Authors: | Luo, Xueming ; Zhang, Jie Jennifer |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 30.2013/14, 2, p. 213-238
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| Subject: | consumer buzz | firm value | online reviews | social media | stock market performance | vector autoregression | Web traffic | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Unternehmenswert | Firm value | Virales Marketing | Viral marketing | Börsenkurs | Share price |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010243627