How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Inhye Kim, Yung Kyun Choi and Sungmi Lee
| Year of publication: |
2021
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|---|---|
| Authors: | Kim, Inhye ; Choi, Yung Kyun ; Lee, Sungmi |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 8, p. 1247-1264
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| Subject: | culture | Envy | luxury advertising | social media | social proof | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1982530 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802302