How do differing community engagement strategies affect consumer responses to a retailer?

Elten Briggs, Zhiyong Yang, Tracy R. Harmon-Kizer, and Todd J. Arnold

Year of publication:	2016
Authors:	Briggs, Elten ; Yang, Zhiyong ; Harmon-Kizer, Tracy R. ; Arnold, Todd J.
Published in:	Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 24.2016, 1, p. 109-127
Subject:	Handelsmarketing \| Retail marketing \| Einzelhandel \| Retail trade \| Social Marketing \| Social marketing \| Konsumentenverhalten \| Consumer behaviour \| USA \| United States

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