How do electronic word of mouth practices contribute to mobile banking adoption?

Amit Shankar, Charles Jebarajakirthy, Md Ashaduzzaman

Year of publication:	2020
Authors:	Shankar, Amit ; Jebarajakirthy, Charles ; Ashaduzzaman, Md
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-14
Subject:	Elaboration likelihood model \| Electronic word of mouth \| Initial trust \| Mobile banking \| Moderated mediation \| Virales Marketing \| Viral marketing \| Electronic Banking \| Electronic banking \| Innovationsakzeptanz \| Innovation adoption \| Konsumentenverhalten \| Consumer behaviour \| Social Web \| Social web \| Vertrauen \| Confidence \| Mobilkommunikation \| Mobile communications \| Mobile Business \| Mobile business

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