How do foreign customers' perceptions of product-harm crises affect their transfer of capability- and character-based stigma?
Rui Xue, Gongming Qian, Zhengming Qian, Lee Li
| Year of publication: |
2022
|
|---|---|
| Authors: | Xue, Rui ; Qian, Gongming ; Qian, Zhengming ; Li, Lee |
| Subject: | Brand affect | Capability-based stigma | Character-based stigma | Foreign customers | Product-harm crises | Purchase intention | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Produkthaftung | Product liability | Kundenzufriedenheit | Customer satisfaction | Krisenmanagement | Crisis management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-09-2020-0197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013169643