How do hotels expand into new markets? : the relationship between hotel agglomeration and entry mode
Year of publication: |
2023
|
---|---|
Authors: | Woo, Linda ; Mun, Sung Gyun ; Seo, Kwanglim |
Subject: | agglomeration | entry mode | information economics | location strategy | international hotels | Hotellerie | Hotel industry | Internationaler Markteintritt | International market entry | Agglomerationseffekt | Agglomeration effect | Markteintritt | Market entry | Multinationales Unternehmen | Transnational corporation |
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