How do influencers' characteristics affect followers' stickiness and well-being in the social media context?
Hsiao-Han Lu and Ching-Fu Chen
| Year of publication: |
2023
|
|---|---|
| Authors: | Lu, Hsiao-Han ; Chen, Ching-fu |
| Subject: | Attractiveness | Eudaimonic well-being | Expertise | Follower | Hedonic well-being | Influencer | Stickiness | Trustworthiness | Social Web | Social web | Lebensqualität | Quality of life | Zufriedenheit | Satisfaction | Vertrauen | Confidence | Arbeitszufriedenheit | Job satisfaction | Sozialer Indikator | Social indicator | Deutschland | Germany |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-11-2022-0363 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333593