How do sales efforts pay off? : dynamic panel data analysis in the Nerlove-Arrow framework
Doug J. Chung, Byungyeon Kim, Byoung G. Park
| Year of publication: |
2019
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|---|---|
| Authors: | Chung, Doug J. ; Kim, Byungyeon ; Park, Byoung Gun |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 11, p. 5197-5218
|
| Subject: | Nerlove-Arrow framework | stock-of-goodwill | dynamic panel data | serial correlation | instrumental variables | sales effectiveness | detailing | pharmaceutical industry | Panel | Panel study | Pharmaindustrie | Pharmaceutical industry | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2018.3189 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125951