How do school `report cards' affect school choice decisions?

We estimate the effect of information about school achievement that is disseminated to the public through websites and school `report cards' on school choice decisions. We find that students are more likely to leave their school when public information reveals poor school-level performance. Some parents' school choice decisions respond to information soon after it becomes available. Others, including non-English-speaking parents, alter their school choice decisions only in response to information that has been disseminated widely and discussed in the media. Parents in low-income neighbourhoods are most likely to alter their school choice decisions in response to new information. JEL classification: I21, D83