How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type
Tengku Munawar Chalil, Wirawan Dony Dahana, Chris Baumann
| Year of publication: |
2020
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|---|---|
| Authors: | Chalil, Tengku Munawar ; Dahana, Wirawan Dony ; Baumann, Christoph |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 324-336
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| Subject: | Conversion | Digital marketing | Online marketplace | Paid search advertising | Selling duration | Used car sales | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Suchmaschine | Search engine | Marketingmanagement | Marketing management | Verkauf | Selling | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.05.033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257614