How do short-form travel videos trigger travel inspiration? : identifying and validating the driving factors
Xue Fang, Chaowu Xie, Jun Yu, Songshan Huang (Sam), Jiangchi Zhang
| Year of publication: |
2023
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|---|---|
| Authors: | Fang, Xue ; Xie, Chaowu ; Yu, Jun ; Huang, Songshan ; Zhang, Jiangchi |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 47.2023, p. 1-20
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| Subject: | Short-form travel videos | Travel inspiration | Persuasion theory | Destination marketing | Short-form video marketing | S-O-R framework | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism |