How do social commerce-IT capabilities influence firm performance? : theory and empirical evidence
Jessica Braojos, Jose Benitez, Javier Llorens
| Year of publication: |
2019
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|---|---|
| Authors: | Braojos, Jessica ; Benitez, Jose ; Lloréns-Montes, Francisco Javier |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 2, p. 155-171
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| Subject: | Social commerce-IT capabilities | Online customer engagement | Firm performance | Business value of IT | Unternehmenserfolg | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.04.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997616