How Do They Really Help? An Empirical Study of the Role of Different Information Sources in Building Brand Trust
| Year of publication: |
2010
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|---|---|
| Authors: | Xingyuan, Wang ; Li, Fuan ; Wei, Yu |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 23.2010, 3, p. 243-253
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