How do we measure the intangible? : overcoming the measurement challenge in services
Diptiman Banerji, Aishwarya Ramasundaram, S. Sreejesh, Yupal S. Shukla, Ravi Chatterjee
| Year of publication: |
2023
|
|---|---|
| Authors: | Banerji, Diptiman ; Ramasundaram, Aishwarya ; Sreejesh, S. ; Shukla, Yupal S. ; Chatterjee, Ravi |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 5, p. 1911-1926
|
| Subject: | DCE | intangibility | measurement | mental intangibility | services | Messung | Measurement | Immaterielle Güter | Intangible goods | Immaterielle Werte | Intangible assets | Performance-Messung | Performance measurement | Dienstleistungssektor | Service industry | Dienstleistung | Services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12965 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335651