How does corporate social responsibility affect consumer response to service failure in buyer-seller relationships?
Year of publication: |
2015
|
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Authors: | Bolton, Lisa E. ; Mattila, Anna S. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 1, p. 140-153
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Subject: | Corporate social responsibility | Sustainability | Buyer-seller relationship | Service recovery | Customer satisfaction | Customer loyalty | Corporate Social Responsibility | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Lieferantenmanagement | Supplier relationship management | Beschwerdemanagement | Complaint management |
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