How does CRM technology transform into organizational performance? A mediating role of marketing capability
| Year of publication: |
2010
|
|---|---|
| Authors: | Chang, Woojung ; Park, Jeong Eun ; Chaiy, Seoil |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 8, p. 849-856
|