How does CSR influence customer loyalty in the banking sector? : evidence from Vietnam

Dang Khoa Tran

Year of publication:	2021
Authors:	Dang Khoa Tran
Published in:	Recent developments in Vietnamese business and finance. - New Jersey : World Scientific, ISBN 978-981-12-2714-1. - 2021, p. 411-438
Subject:	CSR \| Customer loyalty \| Service quality \| Vietnamese banking \| Corporate Social Responsibility \| Corporate social responsibility \| Vietnam \| Viet Nam \| Dienstleistungsqualität \| Beziehungsmarketing \| Relationship marketing \| Bank \| Kundenzufriedenheit \| Customer satisfaction \| Privatkundengeschäft \| Personal banking \| Konsumentenverhalten \| Consumer behaviour

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