How does culture improve consumer engagement in CSR initiatives? : the mediating role of motivational attributions
Year of publication: |
November-December 2017
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Authors: | Hur, Won-Moo ; Kim, Yeonshin |
Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3958, ZDB-ID 2077964-1. - Vol. 24.2017, 6, 11/12, p. 620-633
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Subject: | attributions | collectivism | corporate social responsibility | CSR consumer perceptions | masculinity | mediation effect | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Motivation | Leistungsmotivation | Work motivation | Kollektivismus | Collectivism |
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