How Does Employer Brand Influence Employees’ Openness to Change? The Mediating Role of Organizational Identification and Work Meaningfulness

Purpose- This study aims to, empirically, test Employer Brand and Openness to change relationship. Moreover, this study tests a model in which Organizational Identification and Work Meaningfulness are included as mediators to explain Employer brand - Openness to change relationship. Design/methodology/approach – A total of 201 participants completed a cross-sectional study questionnaire; data were analyzed using structure equation modelling (SEM) to test the direct and indirect relationships. Findings- The findings were, partially, expected showing positive relation between Employer Brand and Openness to change. Besides, there is a mediating effect for Work Meaningfulness, while there was no mediating effect for Organizational Identification.Research implications –This paper discusses various theoretical and empirical implications.Originality/value – According to our limited knowledge, this paper is considered the first research that includes Employer Brand, Work Meaningfulness, Organizational Identification, and Individual change related behavior in the same model