How does global-local identity affect consumer preference for access-based consumption? : investigating the mediating role of consumption openness
Xiaodong Nie, Zhiyong Yang, Yinlong Zhang, and Narayan Janakiraman
| Year of publication: |
2022
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|---|---|
| Authors: | Nie, Xiaodong ; Yang, Zhiyong ; Zhang, Yinlong ; Janakiraman, Narayanan |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 3, p. 555-577
|
| Subject: | consumption openness | global-local identity | preference for access-based consumption | sharing economy | traveler-settler orientation | Konsumentenverhalten | Consumer behaviour | Share Economy | Sharing economy | Privater Konsum | Private consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211055130 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258054