How does language matter for services? : challenges and propositions for service research
Jonas Holmqvist and Christian Grönroos
| Year of publication: |
2012
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|---|---|
| Authors: | Holmqvist, Jonas ; Grönroos, Christian |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 15.2012, 4, p. 430-442
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| Subject: | Dienstleistungsmarketing | Services marketing | Sprache | Language | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009673021