How does marketing capability impact abnormal stock returns? : the mediating role of growth
Fernando Angulo-Ruiz, Naveen Donthu, Diego Prior, Josep Rialp
| Year of publication: |
January 2018
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|---|---|
| Authors: | Angulo-Ruiz, Fernando ; Donthu, Naveen ; Prior, Diego ; Rialp Criado, Josep |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 82.2018, p. 19-30
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| Subject: | Marketing capability | Financial performance | Abnormal stock returns | Fama–French model | Retailing firms | Bootstrap data envelopment analysis | RBV | Kapitaleinkommen | Capital income | Unternehmenserfolg | Firm performance | Data-Envelopment-Analyse | Data envelopment analysis | Ressourcenorientierter Ansatz | Resource-based view | Börsenkurs | Share price | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.08.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771730