How does music as a digital service affect consumer attitude and behaviour?
Vasileios Myrthianos, Ferran Vendrell-Herrero, Oscar F. Bustinza, Glenn Parry
| Alternative title: | Servitización digital: actitud y comportamiento del consumidor en la industria musical |
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| Year of publication: |
enero-abril, 2016
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| Authors: | Myrthianos, Vasileios ; Vendrell-Herrero, Ferran ; Bustinza, Oscar F. ; Parry, Glenn |
| Published in: |
Universia business review : UBR. - Madrid : Universia, ZDB-ID 2224947-3. - 2016, 49, p. 182-199
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| Subject: | Digital service | consumer survey | individual misbehaviour | filesharing | purchasing propensity | Konsumentenverhalten | Consumer behaviour | Digitale Güter | Digital goods | Electronic Commerce | E-commerce | Musik | Music |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in spanischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011686035