How does perceived firm innovativeness affect the consumer?
| Year of publication: |
2011
|
|---|---|
| Authors: | Kunz, Werner ; Schmitt, Bernd ; Meyer, Anton |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 8, p. 816-823
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