How does personality affect perception of advertising messages? : the Big Five model and advertising responses: a meta-analysis
Alicja Grochowska, Agnieszka Młyniec, Konrad Hryniewicz, Elżbieta Józefowicz, Karolina Ponikowska-Szmajda, Agnieszka Kaczmarek (Ozimek), Katarzyna Wisiecka, Paulina Ślęzak and Krzysztof Krejtz
| Year of publication: |
2024
|
|---|---|
| Authors: | Grochowska, Alicja ; Młyniec, Agnieszka ; Hryniewicz, Konrad ; Józefowicz, Elżbieta ; Ponikowska-Szmajda, Karolina ; Kaczmarek, Agnieszka ; Wisiecka, Katarzyna ; Ślęzak, Paulina ; Krejtz, Krzysztof |
| Subject: | Advertising appeals | advertising responses | Big Five | brand familiarity | meta-analysis | personality | Werbewirkung | Advertising effects | Meta-Analyse | Meta-analysis | Werbung | Advertising | Persönlichkeitspsychologie | Personality psychology | Wahrnehmung | Perception | Markenführung | Brand management | Markenartikel | Brand | Persönlichkeitsmerkmal | Personality trait |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2024.2321806 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194160