How does platform certification affect the marketing performance of sellers in food e-commerce? : interaction with reputation mechanisms
Year of publication: |
2023
|
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Authors: | Xue, Hu ; Jin, Shanshan ; Wu, Qianrong ; Geng, Xianhui |
Published in: |
China agricultural economic review : CAER. - Bradford : Emerald, ISSN 1756-1388, ZDB-ID 2500567-4. - Vol. 15.2023, 4, p. 758-776
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Subject: | Food e-commerce | Market effect | Platform certification | Reputation mechanism | Reputation | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Standardisierung | Standardization | Produktqualität | Product quality | Warenkennzeichnung | Product labelling | Netzwerkökonomik | Network economics | Marktmechanismus | Market mechanism | Konsumentenverhalten | Consumer behaviour |
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