How does sports e-commerce influence consumer behavior through short video live broadcast platforms? : attachment theory perspective
Shoukai Jiao, Xianliang Wang, Chao Ma and Yiran Deng
| Year of publication: |
2024
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| Authors: | Jiao, Shoukai ; Wang, Xianliang ; Ma, Chao ; Deng, Yiran |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 7, p. 1557-1575
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| Subject: | Attachment theory | Consumer behavior | Live streaming | Sports e-commerce | Structural equation modeling | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Sport | Sports | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2023-0777 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210537