How Dr. Oetker’s digital platform strategy evolved to include cross-platform orchestration
Patrick Rövekamp, Philipp Ollig, Hans Ulrich Buhl, Robert Keller, Albert Christmann, Pascal Remmert, and Tobias Thamm
| Year of publication: |
2022
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|---|---|
| Authors: | Rövekamp, Patrick ; Ollig, Philipp ; Buhl, Hans Ulrich ; Keller, Robert ; Christmann, Albert ; Remmert, Pascal ; Thamm, Tobias |
| Published in: |
MIS quarterly executive. - Atlanta, GA : Association for Information Systems (AIS), ISSN 1540-1979, ZDB-ID 2183465-9. - Vol. 21.2022, 1, Art.-No. 5, p. 15-30
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| Subject: | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Strategisches Management | Strategic management | Digitalisierung | Digitization | Netzwerkökonomik | Network economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013387523