How effective are advertising bans? : on the demand for quality in two-sided media markets
Tanja Greiner, Marco Sahm
| Year of publication: |
2018
|
|---|---|
| Authors: | Greiner, Tanja ; Sahm, Marco |
| Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 43.2018, p. 48-60
|
| Subject: | Advertising ban | Horizontal and vertical product differentiation | Indirect network effects | Platform competition | Two-sided market | Netzwerkökonomik | Network economics | Produktdifferenzierung | Product differentiation | Theorie | Theory | Werbebeschränkung | Advertising regulation | Fernsehwerbung | Television advertising | Marktstruktur | Market structure | Fernsehprogramm | Television programme | Externer Effekt | Externalities | Wirkungsanalyse | Impact assessment | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.infoecopol.2018.01.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012013113