How effective are rewards programs in promoting payment card usage? : empirical evidence
Santiago Carbó-Valverde; José M. Liñares-Zegarra
| Year of publication: |
2011
|
|---|---|
| Authors: | Carbó Valverde, Santiago ; Liñares-Zegarra, José M. |
| Published in: |
Journal of banking & finance. - Amsterdam [u.a.] : Elsevier, ISSN 0378-4266, ZDB-ID 752905-3. - Vol. 35.2011, 12, p. 3275-3291
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kreditkarte | Credit card | Beziehungsmarketing | Relationship marketing | Elektronisches Zahlungsmittel | Electronic payment | Rationalität | Rationality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383461