How efficient is dynamic pricing for sport events? : designing a dynamic pricing model for Bayern Munich
Year of publication: |
February 2016
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Authors: | Kemper, Christopher ; Breuer, Christoph |
Published in: |
International journal of sport finance : IJSF : official journal of the ESEA, European Sport Economics Association. - Morgantown, WV : FiT Publishing, ISSN 1558-6235, ZDB-ID 2217184-8. - Vol. 11.2016, 1, p. 4-25
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Subject: | dynamic ticket pricing | demand function | willingness to pay | purchase probability | secondary ticket market | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Sportveranstaltung | Sport event | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports |
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