How emerging markets are reshaping the innovation architecture of global firms
Venkatesh Shankar and Nicole Hanson
| Year of publication: |
2013
|
|---|---|
| Authors: | Shankar, Venkatesh ; Hanson, Nicole |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 21690376. - Vol. 10.2013, p. 191-212
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010185766