How far can we push sceptical reflexivity? : an analysis of marketing ethics and the certification of poverty
Year of publication: |
2013
|
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Authors: | Neyland, Daniel ; Simakova, Elena |
Published in: |
Expanding disciplinary space : on the potential of critical marketing. - London [u.a.] : Routledge [u.a.], ISBN 978-0-415-81615-1. - 2013, p. 139-155
|
Subject: | McDonald's Corporation | Marketing | Markenimage | Brand image | Markenartikel | Brand | Literatur | Literature | Ästhetik | Aesthetics | Theorie | Theory |
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