How fine is C-OAR-SE? A generalizability theory perspective on Rossiter's procedure
| Year of publication: |
2005
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|---|---|
| Authors: | Finn, Adam ; Kayande, Ujwal |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 22.2005, 1, p. 11-22
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