How firms implement marketing strategies in emerging markets : an empirical assessment of the 4A marketing mix framework
Kofi Q. Dadzie, David K. Amponsah, Charlene A. Dadzie, and Evelyn M. Winston
| Year of publication: |
2017
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|---|---|
| Authors: | Dadzie, Kofi Q. ; Amponsah, David K. ; Dadzie, Charlene A. ; Winston, Evelyn M. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 3, p. 234-256
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| Subject: | Marketingmanagement | Marketing management | Ghana |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2017.1311220 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738263