How First Impressions of a Customer Impact Effectiveness in an Initial Sales Encounter
| Year of publication: |
2000
|
|---|---|
| Authors: | Evans, Kenneth R. ; Kleine III, Robert E. ; Landry, Timothy D. ; Crosby, Lawrence A. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 28.2000, 4, p. 512-526
|