How fitting! The influence of fence-context fit on price discrimination fairness
Andrew Kuo, Dan Hamilton Rice, Patrick Fennell (Louisiana State University, Department of Marketing, Baton Rouge, LA, USA)
| Year of publication: |
August 2016
|
|---|---|
| Authors: | Kuo, Andrew ; Rice, Dan Hamilton ; Fennell, Patrick ; Boeker, Warren |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 8, p. 2634-2640
|
| Subject: | Price discrimination fairness | Fence-context fit | Affect Suspicion | Rate fences | Preisdifferenzierung | Price discrimination | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011506178